Gachapon Japan: 7 Omudaali ogusinga obulungi-Ebifo ebicamula emizannyo
Gachapon Japan .Akyakulembera ekitundu ky'ensi yonna-Ekifo eky'okuzannyisa - si ng'ekintu eky'okujjukira kyokka wabula nga eky'oku ntikko-Okukyusakyusa mu nkola y'okutunda mu bifo eby'entambula n'amaduuka ag'enjawulo. Kino ekizito-kiraga nti Gachapon y'asinga okutunda (nga Narita n'ebifo ebirala eby'obulambuzi mu kussa essira), lwaki obuwangwa bwa "Medal Game" bukulu eri abaddukanya emirimu, obubonero bw'akatale obuliwo kati, n'obukodyo obw'omugaso eri abaguzi ba B2B n'abagaba emitala w'amayanja.
Akatale ka Gachapon kaliwa leero? (Ekifaananyi eky'amangu)
Obwetaavu bwa Gachapon (Capsule Toy) bukyali bwa maanyi: Lipoota z’okunoonyereza ku katale ziteebereza akatale ka Global Gashapon / Capsule Toy mu Multi-Obuwumbi bwa USD range n’okukula okunywevu okutuuka ku nkomerero y’emyaka gya 2020. Bandai - Ekika kya Gashapopon eky'ettunzi ekyasooka - kitegeeza okugaziya amaduuka agaweereddwayo n'okutunda kkapu ow'amaanyi ennyo mu Japan, nga kijuliza ebisaawe by'ennyonyi n'ebifo eby'obulambuzi nga naddala ebifo ebikola obulungi-ebikola. Kozesa omugatte guno ogw’akatale- data y’omutendera n’obubonero bw’ekitongole ng’okulembeza obutale.
Lwaki Narita & Ebisaawe by'ennyonyi bisinga ebifo ebya bulijjo .
Ebisaawe by’ennyonyi bissa abalambuzi abaagala okusembayo-Eby’okujjukira eby’eddakiika era byetaaga okumala ssente ezisigaddewo eza wano. Bandai ne Local Reporting Weetegereze nti ebyuma bya capsule ku bisaawe ebinene (okugeza Narita) bitera okutuuka ku mirundi egy’enjawulo mu -Okutunda ebibuga era nga mu bugenderevu biterekeddwa n’okusaba kwa waggulu-okugoberera, okukoma-okudduka. Ekyo kifuula ebisaawe by’ennyonyi ekimu ku bifo ebisinga okusasulwamu ssente z’okusasula ssente z’okugula ssente z’okugula kkapu. Bw’oba otunuulira abalambuzi, okukulembeza zooni z’ekisaawe ky’ennyonyi, ebifo ebiriraanye emiryango gy’ensi yonna, n’omulimu-okumpi n’ebisale eby’obwereere.
7 Ebika by'ebifo ebibuguma mu Japan - Gachapon gy'awangula (n'ensonga lwaki)
- Ebifo ebikuumirwamu ebisaawe by'ennyonyi (Narita, Kansai)- Enyingiza esinga obunene; Kituufu nnyo ku kijjukizo-Style series.
- Ebifo ebinene eby'amaduuka & ebifo eby'okusanyukiramu .- Ekigere ky'amaka ekinywevu n'okugula ebisikiriza.
- Amaduuka g'e Gashapon ag'enjawulo (Bandai Official Shop)- Abakung'aanya n'abawagizi abakulu abagendereddwamu nga balina layini eziweereddwa layisinsi ez'omutindo.
- Ebitebe by'eggaali y'omukka & ebifo eby'obulambuzi .- Local-Ebitundutundu ebiriko omulamwa bitunda ng'ekifo-Ebijjukizo ebisinziira ku by'okujjukira.
- Game Centers & Arcades (ebitundu by'emizannyo eby'emidaali)- Emizannyo gy'emiddaali n'ebyuma bya kkapu bisala-Okutumbula obulungi mu bizinga bya arcade.
- Ebifo ebisanyukirwamu & ebifo eby'edda .- Emisinde egy'enjawulo n'egy'enjawulo gikola nnyo.
- Convenience & Variety Stores okumpi n'amakubo g'abalambuzi- Okusikagana okutono, ebifo ebirabika waggulu.
Emizannyo gy'emidaali vs capsule toys - Kiki abaddukanya emirimu gye balina okumanya .
- Omuzannyo gw'emiddaali (メダルゲーム)Obuwangwa bwa njawulo: abazannyi bawaanyisiganya ssente enkalu olw’emiddaali okuzannya arcade-Style games (si butereevu ku by’okuzannyisa bya kkapu). Ebitundu by’emizannyo gy’emiddaali bivuga obudde n’okukubiriza okusala-Zannya n’ebintu eby’okuzannyisa eby’omu kkapu ebiteekeddwa ku layini z’okulaba. Ku baguzi, omudaali gw’okugatta-Ebizinga by’emizannyo ebiriko ebifo ebiteekebwamu kkapu (capsule racks) kyongera ku nsaasaanya ya wakati n’okuddamu emirundi.
Emiwendo n'ensonga z'abakozesa (USD / JPY ebyokulabirako)
- Ebbeeyi ya kkapu eya bulijjo mu Japan:¥100–¥500 (≈ $0.70–$3.50) okusinziira ku rarity/licensing. High-Ebitundu ebikoma oba ebirina layisinsi bisika enkomerero ey'okungulu.
- Ku ba operators: model conservatively - oluzzi-ekisenge ky'ekisaawe ky'ennyonyi ekiteekeddwa mu kifo kisobola bulungi okukola emizannyo enkumi n'enkumi/omwezi; Ku malls za wano subira volumes eza wansi naye nga zinywevu.
Sourcing and merchandising tips eri abaguzi ba B2B
- Localize SKU Mixes:ebisaawe by’ennyonyi byagala IP y’obulambuzi-Eri eriko layisinsi oba eriko layisinsi; Gaming arcades zisinga kwagala character oba gag series.
- Rotate limited emisinde buli wiiki:Scarcity evuga okugula okuddiŋŋana.
- Lowooza ku mutindo gwa capsule:Abakung’aanya bafaayo ku kubumba n’okusiiga langi; Ensonga z’okulonda abagaba ebintu.
- Teeka "Big Win" entono oba capsule ekoma okumpi ne checkouts .Okuvuga emigabo gy’embeera z’abantu.
Olukalala lw'okukebera amangu ku kisaawe ky'ennyonyi / ebifo eby'obulambuzi ebifo .
- Olukusa olukuumi n’okukkiriza landiroodi okuteekebwa ku bifo ebisembayo.
- Sitooka Okutabula kw’ebintu ebya wansi-Ebiseera by’omuwendo (¥100) n’ebitundu ebirina layisinsi ebya wakati/eby’ebbeeyi eya wakati (¥300–¥500).
- Okwongerako obubonero obw’ennimi nnyingi n’engeri y’okusasulamu ssente ezitaliiko ssente okukendeeza ku kusika omuguwa eri abalambuzi abava ebweru.
- track plays per ekyuma n’okukyusakyusa buli wiiki; Okukulembeza okujjuza okwewala okulaga obwereere.
