July 2025 - Mu nkyukakyuka ey’amaanyi eri amakolero agagaba layisinsi mu nsi yonna, akatale ka China IP-katale k’ebyamaguzi akaweebwa layisinsi kaayise mu buwumbi bwa RMB 155 (roughly USD 22 billion) mu 2025, nga kagamba mu butongole nti No. 4 ekifo mu nsi yonna. Ekikulu kino kiraga enkulaakulana ya China okuva mu IP consumer powerhouse okudda mu kifo ekikulu eky’obuyiiya bwa IP obukuziddwa awaka-okuteekawo siteegi y’emikisa gya bizinensi emipya mu bifo ebinene eby’amaduuka, amaka-ebifo eby’okusanyusaamu, n’okufuluma-ebibaddewo mu North America, Middle East, n’okusingawo.
Akatale akagenda mu maaso mu bwangu-keegatta ku nnyiriri ez'oku ntikko .
Okusinziira ku alipoota y’ensi yonna eya 2024, China eyalina layisinsi-etunda eby’amaguzi byatuuka ku buwumbi bwa doola 13.77 mu 2023-okudda waggulu kumpi ebitundu 10 ku buli 100-ku-Omwaka-okugiteeka emabega wa Amerika, Bulaaya, ne Japan. Projections for 2025 Now Eclipse RMB 155 Billion, okusituka okw’amaanyi okuggumiza eggwanga lino okwagala ebintu eby’omulembe n’obumanyirivu mu kika.
The Labubu Effect: Engeri Pop Mart gye yaddamu okunnyonnyola IP Retail .
Tewali mboozi esinga kulaga IP Boom ya China okusinga Pop Mart's Labubu Series:
• Enkulaakulana ey’okubwatuka: Enyingiza ya Labubu yalinnya ebitundu 106.9 ku 100 mu 2024 okutuuka ku buwumbi bwa RMB 13.04.
• Global reach: Oluvannyuma lw’okutongoza Labubu 3.0, okutunda mu Southeast Asia kwabuuka ebitundu ebisukka mu 600 ku buli 100, ate Tiktok-okuvuga emirimu kwayongera amaanyi okutwalibwa amangu mu North America.
• Trend-Obuyiiya obuvugibwa: obutono-okugwa kw'okulongoosa, enkolagana y'obuwangwa mu kitundu, n'ebintu "okusumulula" ebiteekeddwamu obudde byafuula Labubu ekintu eky'okusaasaana -Okutunda emirundi mingi okukung'aanya okupya mu ddakiika ntono.
Obukodyo buno bwavuze omuze gwa China-ekitundu ky’eby’okuzannyisa okutuuka ku buwumbi bwa RMB 60 mu 2023, nga okuteebereza kulagula obuwumbi bwa RMB 110 mu 2026 ku bitundu 20 ku 100 buli mwaka.
Kiki ekiri emabega w'okulinnya? Abavuzi basatu abakulu .
1. Enkola & Obukuumi bwa IP .
Obuwagizi bwa gavumenti eri obuyiiya mu by’obuwangwa n’okukwasisa amateeka ag’amaanyi mu kukwasisa amateeka ku by’obuyinza biwadde abayiiya n’abawa layisinsi obwesige okuteeka ssente n’okugaziya.
2. Gen Z & Okulongoosa abaguzi .
Abasuubuzi abato baagala okusisinkana kwa brand okukoleddwa ku bubwe, enneewulira-okukulemberwa brand. Bano beetegefu okusasula premiums ku IP gyebagala-okukyusa character tie-INS mu cash ente.
3. Digital & Social Amplification .
Live-Okutongoza ebintu by'omugga, enkolagana ya Tiktok, ne pulogulaamu entongole ziyanguwa okutuuka ku IP. Social Media Buzz ekyusa abawagizi ne bagifuula abawagizi b’ensi yonna mu kiro kimu.
Ebika bya IP ebipya ebitegekeddwa okukula .
• Blind-Ebisolo ebikung'aanyizibwa: "Eby'enfuna eby'okwewuunya" bisigala nga bimyufu-Oyokya; Malls n'ebisaawe by'ennyonyi biteeka eminara gy'abazibe b'amaaso-ebigaba bbokisi.
• Ebibumbe ebiwanvu -Ebifaananyi ebirina layisinsi n’ebifaananyi bya resin bifuuwa amafuta mu kukungaanya akatale n’okukung’aanya akatale.
• Ebintu ebikozesebwa mu bulamu: bigwa mu bwangu-Emisono ne IP pop-UPs zikwatagana n’omuwendo gw’abantu omupya okwagala ON-Engoye ez’omulembe n’okuyooyoota awaka.
• Digital-Emigatta egy’omubiri: QR-Egisumulula mu koodi, AR filters, ne metaverse integrations ziddamu okunnyonnyola omulembe oguddako ogw’okukozesa IP.
Global Expansion & White-Emikisa gy'ekifo .
Abasuubuzi ba IP abakulu nga Miniso ne Pop Mart baasimba dda bendera mu disitulikiti y’e New York eya Times Square ne Tokyo’s Harajuku District. Naye obutale obunene mu Middle East, Southeast Asia, ne Latin America busigala wansi wa-obuweereza, nga abaddukanya eby’omu kitundu balumwa enjala ku IP-Eby’okugonjoola eby’okutunda.
Omugaso gwaffe ku IP-abakolagana n'abasuubuzi .
Nga okusanyusa okukulembera-omukozi w'ekyuma, tuyamba ebika okufuula IP mu bumanyirivu obukwatagana n'okutunda n'okutambula kw'ebigere:
• Custom Hardware & Theming: Ffe ebyuma by’enkwaso z’olususu ne capsule dispensers ne langi zo ez’enjawulo eza IP, ennukuta, n’ebikolwa by’okutaasa-okukakasa nti brand ekwatagana n’okukosa okulaba.
• Turnkey IP packages: Okuva ku prize sourcing ne merchandising kiosks okutuuka ku interactive photo booths, tutuusa end-to-End solutions ready for pop-Up activations oba permanent installations.
• Ebikozesebwa mu kukola ebigezi: IoT-Enkola ezisobozesa ziwa okulondoola ebyobulamu okuva ewala, okugatta okusasula okutaliimu ssente, n’okwekenneenya okw’ekiseera okwa nnamaddala-Sitiimu-kale olongoosa eby’obugagga n’okutumbula awatali kufuba kwonna.
