IP collaboration is the new coin: engeri abazannyi abalina layisinsi gye bavuga arcade revenue mu Asia .
Mu mulembe abaguzi mwe beegomba obumanyirivu mu kunywera, okuyungibwa kw’ebintu ebimanyiddwa ennyo mu by’amagezi (IPS) n’ebifo eby’okusikiriza eby’omu arcade kivuddeyo ng’ekintu eky’amaanyi ekivuga entambula y’ebigere n’okukula kw’enyingiza. Okuva ku Tokyo's neon-Lit arcades okutuuka mu bifo eby'amasanyu eby'amaka ga Singapore, abaddukanya arcade abakolagana n'abazannyi abaagalwa banyumirwa record-okumenya amagoba-n'abaddukanya awalala bafaayo.
Amaanyi ga IP mu by'amasanyu eby'omubiri .
Ennukuta ezirina layisinsi zitambula nga zizimbibwa-mu fanbases. Bwe-omuzira amanyiddwa ennyo mu anime, omuzannyo gw'oku ssimu, oba comic-akabonero k'ekitabo graces ekyuma ekikuba engalo, ekyuma ekigaba ebirabo, oba ekifo ky'ebifaananyi, mu kaseera ako kifuuka ekintu ekikulu-okukyalira okusikiriza. Abawagizi basimba ennyiriri olw'omukisa okuwangula ebintu eby'enjawulo-bikoma-Edition plushies, blind-Box collectibles, oba co-branded souvenirs-nti teziyinza kufuna walala wonna.
Emotional Engagement: IPS ekozesa nostalgia ne fandom, okufuula abayita mu casual abanyiikivu abazannyi.
Social Shareability: Ebyuma ebiriko akabonero bifuuka "instagrammable moments", okuvuga free social-buzz y'emikutu gy'amawulire ng'abagenyi bagabana obuwanguzi bwabwe era okumpi-obusubwa.
Ensonga okuva mu Asia yonna .
1. Zooni za Akihabara eza anime claw .
Mu Disitulikiti y’ebyuma eby’amasannyalaze e Tokyo, arcades eziyooyooteddwa n’abakulu ba anime abamanyiddwa ennyo balaba okutuuka ku 30% okusitula mu bunene bw’okuzannya mu kiseera kya kampeyini z’obudde ezikoma-. Amalusu ag'enjawulo ag'empisa n'amataala ag'omulamwa bifuula "ebyuma bino ebigezi eby'ekika kya claw" magineeti eri abalambuzi b'awaka n'ab'ensi yonna.
2. K-Ebifo by'ebifaananyi eby'ekika kya Pop mu Seoul .
Enjegere z’eby’amasanyu mu South Korea zikolagana ne major K-Pop labels okuteeka ebifaananyi ebireka abawagizi okwefuula ku mabbali g’obulamu-Ebifaananyi ebinene. Ebiyumba bino bulijjo bitunda ebiwandiiko byonna ebiriwo-Ebbanja mu nnaku ntono okuva lwe yatongozebwa.
3. Essimu-Ebifaananyi by'omuzannyo mu Singapore .
Mu bifo ebinene eby’amaduuka ebya Singapore, abaddukanya emirimu bazzeemu okussa ebyuma ebiwera ebirabo eby’omutindo nga bakozesa essimu-IPS, nga bagatta QR-Code Mini-emizannyo egisumulula ebirabo eby’amaanyi-Ebirabo eby’omutendera. Enkola eno eya hybrid digital-Analog etumbudde ensaasaanya ya average buli muzannyi ebitundu 25%.
Emigaso etaano eri abakolagana .
1. Ensaasaanya esingako buli kukyala .
Ebirabo eby’enjawulo, ebirina layisinsi okulagira emiwendo gya premium n’okukubiriza emizannyo egy’okuddamu.
2. Obudde bw’okubeera .
Ebiteekebwa ku mulamwa bifuuka ebifaananyi eby’omulembe n’ebifo eby’embeera z’abantu, okwongera ku budde bwa mall oba arcade dwell time.
3. Omusalaba-Emikisa gy'okutumbula .
CO-Brand ku mabbali ga firimu ezisooka, okutongoza emizannyo, oba emikolo egy’omu sizoni okugaziya okutuuka ku kutunda.
4. Data-Okutegeera okugobererwa .
Ebyuma eby’omulembe birondoola omuwendo gw’emizannyo, okutunda ebirabo, n’omuwendo gw’abantu mu bakasitoma-Okusalawo ku sitokisi okugezi n’okutumbula eby’obugagga.
5. Okuteeka mu nkola ekisumuluzo .
Okuva ku nteeseganya za IP okutuuka ku kussaako akabonero k’ebyuma n’okutambuza ebintu mu kitundu, abaddukanya emirimu basobola okutandikawo kampeyini mu bwangu nga tebalina bulabe bwonna mu maaso.
Okwegatta okutaliimu buzibu: Okuva ku ndowooza okutuuka ku ntambula y’ensimbi .
Okuleeta enkolagana ya IP mu bulamu kizingiramu okusinga okukuba sitiika ku kabineti. Pulojekiti ezituuse ku buwanguzi zeetaaga:
IP Licensing support: Obulagirizi bw’amateeka n’obuyiiya okusobola okufuna eddembe n’okukakasa nti-okuttibwa okukkirizibwa.
Hardware Customization: Designs z'ebyuma ezituukira ddala ku-ebipande ebikulemberwa, amalusu ga pulogulaamu, n'ensengeka z'ebirabo-ebikwatagana n'endabika ya IP n'engeri gye bifaanana.
ON-Okuteeka mu kifo & Okutendekebwa: Abakugu mu kitundu okukwata enteekateeka, okuddaabiriza okwa bulijjo, n'okutendeka abakozi.
Analytics & Optimization: Cloud-Dashiboodi ezesigamiziddwa ku kulondoola okuva ewala, okutereeza emikisa, n'okutumbula okugendereddwamu.
Mwetegefu okulinnyisa level arcade yo?
Enyingiza ya arcade mu Asia egenda ekulaakulana-era IP-Ebisikiriza eby’omulamwa bye bikulembera omusango. Oba okola ekifo kimu-ekifo eky’amasanyu g’amaka oba multi-site retail chain, IP collaboration ekuwa enkola ekakasiddwa ey’okukwatagana okw’oku ntikko n’okwongera ku muwendo gw’obulamu bwonna.
Tuli bakugu mu kukola ebintu, kampuni yaffe egaba enkomerero-to-okukoma ku buwagizi-okuva ku kukuuma layisinsi z'ennukuta zo z'oyagala okutuuka ku kulongoosa "ebyuma ebigezi eby'enjala" n'ebitundu ebirala ebikwatagana, byonna nga biwagirwa enteekateeka z'ensi yonna n'oluvannyuma lwa-Empeereza y'okutunda. Ka twekenneenye engeri gye tuyinza okukuyambamu okusumulula ekinusu kino ekipya eky’obuwanguzi bwa arcade.
Tukwasaganye leeroOkukubaganya ebirowoozo ku nkolagana yo eya IP eddako:
Email:info@xiyuamusement.com
WhatsApp: 8615816463007.
